Free search engine optimization tutorial. Creating optimized websites for free traffic.

If you are new to the world of internet marketing, you may be asking yourself why there is so much talk about search engine optimization. What is search engine optimization and why is it such a large part of internet marketing?

Let me give you a brief search engine optimization tutorial, explaining why SEO is so critical to internet business success, as well as some tips for optimizing your own website.

Search engine optimization is the process of building a website that meets the requirements of the search engines. When you optimize your website so that it is search engine friendly, you will never need to worry about advertising or marketing your website. All the traffic you need will come to you.

No other single advancement of the internet has made a bigger impact than the search engines. Though the major search engines like Google, Yahoo, and Ask, people all over the world can instantly find whatever it is that they are looking for online.

Millions of people use the search engines on a daily basis, and this is why they have become such an incredibly powerful marketing tool. When your website is optimized you can effectively tap into that huge source of traffic and funnel it to your website.

But most sites are not optimized, and therefore they do not generate enough traffic to be profitable. People have tried all sorts of tricks, manipulations, and other shortcuts in an attempt to generate search engine traffic. But none of these so-called shortcuts work, in fact they can have a negative effect.

The real key to SEO is not tricking or fooling the engines, but rather playing by the SE’s rules and giving them what it is that they want. The engines want content rich websites, sites that offer information and value to their visitors.

This is not something that any type of strategy or shortcut can overcome. If you want to succeed in the search engine marketing game, you must be willing to create a lot of valuable content. And you cannot simply steal content from other websites. Not only is duplicated content not very valuable for getting traffic, but it may also land you an unwanted lawsuit.

Therefore it will take time and effort to build a website that pleases the engines, but it is a venture that will have long lasting results. Build it and they will come, and of course when they come, you can build your business and grow your income. This is a key to internet search engine marketing success.